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Ultimate SEO Checklist

A ultimate SEO checklist to help you optimize your website's SEO performance and visibility

SEO Basics

Set up Google Search Console
Guide
Set up Bing Webmaster
Guide
Submit a Sitemap in Google
Guide
Submit a Sitemap in Bing
Guide
Install Google Analytics
Guide
Install Yoast SEO (WordPress and Shopify)
Guide
Make sure that your site is indexed
Guide
Make sure your site is mobile-friendly

Off Page

Build high-quality backlinks
2 Resources
Engage in guest blogging
1 Resource
Participate in forums and communities
1 Resource
Identify and remove harmful backlinks
1 Resource
Track brand mentions
1 Resource
Build local citations
1 Resource
Turn unlinked mentions into links
1 Resource
Target your competitors broken backlinks
1 Resource
Organize topic clusters
1 Resource
Implement skyscraper technique
1 Resource

Technical SEO

Make sure you are using HTTPS
Make sure your website is accessible at one domain
1 Resource Guide
Standardize URL structure
Declare canonical tag
1 Resource Guide
Create sitemap
1 Resource Guide
Create Robots.txt file
1 Resource Guide
Set up URL redirects
1 Resource
Fix 404 pages
1 Resource
Setup redirects
1 Resource
Implement lazy loading
2 Resources
Implement Schema Markup
1 Resource Guide
Hreflang tags
1 Resource
Add Pagination
1 Resource
Remove Render-Blocking JS
Javascript SEO
1 Resource
Minify CSS, JavaScript, and HTML
Use a Content Delivery Network (CDN)
Use webp image format
1 Resource
Optimize core web vitals metrics
1 Resource

On Page & Content

Check your website for orphan pages
1 Resource
Ensure SEO-friendly URLs
1 Resource
Add FAQs
1 Resource
Fix Broken Internal Links
Fix duplicate meta descriptions
Fix missing meta descriptions
Add alt text to all images
1 Resource
Incorporate internal linking
1 Resource
Optimize content with target keywords
1 Resource
Ensure proper use of Header Tags (H1, H2, H3)
1 Resource
Optimize for featured snippets
1 Resource
Add Breadcrumb navigation
1 Resource
Refresh declining content
1 Resource
Do a content gap analysis
1 Resource
Find and fix keyword cannibalization
1 Resource
Fix duplicate title tags
Fix missing title tags

Keyword Research

Identify target keywords
Analyze competitor keywords
Focus on Long-Tail keywords
1 Resource
Analyze search intent
1 Resource
Analyze keyword gap
1 Resource
Identify Questions People Ask
1 Resource

Local SEO

Claim and verify your Google Business Profile
Guide
Complete your business profile
Encourage and respond to reviews
Include NAP information on every page
Use Local Business Schema Markup
1 Resource Guide
Add an embedded Google Map
Guide