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Declare canonical tag

Canonical tags are crucial for managing duplicate or similar content across your website. They tell search engines which version of a page should be considered the 'master' copy, helping consolidate ranking signals and prevent duplicate content issues. This is particularly important for e-commerce sites where products might appear under multiple categories or with different URL parameters.

Instructions:

Declare Canonical URLs

  • 1
    Identify Duplicate Pages: Look for duplicate or similar pages on your site, such as those with URL parameters, session IDs, or alternative versions of the same content.
  • 2
    Choose the Preferred URL: Decide which version of the page should be the canonical (preferred) one. Typically, this is the main, user-friendly version of the page.
  • 3
    Add Canonical Tags: Insert a canonical tag into the
    <head>
    section of the HTML on each duplicate page. The tag should point to the preferred URL.
    1. Example For a preferred page URL

      https://example.com/preferred-page
      , use:
      <link rel="canonical" href="https://example.com/preferred-page" />

  • 4
    Verify Implementation: Check the canonical tag implementation using browser developer tools or view the page source to confirm it is correctly placed.
  • 5
    Test in Google Search Console: Use the URL Inspection Tool in Google Search Console to ensure Google recognizes the canonical URL correctly.
  • 6
    Monitor for Issues: Check the Coverage report in Google Search Console to identify and resolve any duplicate content issues related to canonical tags.