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Install Google Analytics

Google Analytics is a powerful free tool that provides detailed insights about your website visitors, their behavior, and how they interact with your content. While not directly an SEO tool, it's essential for understanding which SEO efforts are working by tracking traffic sources, user engagement, and conversion rates. This data helps you make informed decisions about your SEO strategy.

Instructions:

Install Google Analytics

  • 1
    Sign Up for Google Analytics: Go to Google Analytics, sign in with your Google account, and create a new property for your website.
  • 2
    Get the Tracking Code: In the property settings, navigate to 'Data Streams' and select your website. Copy the Global Site Tag (gtag.js) code.
  • 3
    Add the Tracking Code to Your Website: Paste the tracking code into the `` section of your website's HTML.
  • 4
    Platform-Specific Instructions: Follow the detailed instructions for your platform:

    1. Shopify Refer to the official guide at Shopify Google Analytics Setup.

    2. WordPress Refer to the official guide at WordPress Google Analytics Setup.

  • 5
    Verify Installation: Use the Google Tag Assistant Chrome extension or check the Real-Time reports in Google Analytics to confirm data is being tracked.