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Make sure your website is accessible at one domain

Having your website accessible at multiple domains (like both www and non-www versions) can create duplicate content issues and dilute your SEO efforts. Search engines may see these as separate websites with identical content, potentially splitting your ranking power. Choosing a preferred version and properly redirecting all alternatives helps consolidate your SEO authority and prevents confusion for both users and search engines.

Instructions:

Make Sure Your Website Is Accessible at One Domain

  • 1
    Decide on the Preferred Domain: Choose whether your website will use the 'www' version (e.g.,
    www.example.com
    ) or the non-'www' version (e.g.,
    example.com
    ) as the primary domain.
  • 2
    Set Up a 301 Redirect: Configure a 301 redirect to point all traffic from the non-preferred version to the preferred one. For example:
    1. Example (Apache .htaccess) For redirecting to

      https://www.example.com
      , use:
      RewriteEngine On
      RewriteCond %{HTTP_HOST} ^example\.com [NC]
      RewriteRule ^(.*)$ https://www.example.com/$1 [L,R=301]

    2. Example (NGINX) For redirecting to

      https://example.com
      , use:
      server {
        listen 80;
        server_name www.example.com;
        return 301 https://example.com$request_uri;
      }

  • 3
    Update Google Search Console: Ensure your preferred domain is set in Google Search Console by adding the chosen version as a property.
  • 4
    Check for Consistent Internal Linking: Verify that all internal links point to the preferred domain version.
  • 5
    Validate Implementation: Test your redirects using tools like HTTP Status Checker to ensure they are working correctly.